The presale phase in the real estate sector of Tulum represents an excellent opportunity for developers looking to increase their sales. Offering flexible payment options is an effective strategy that removes barriers and opens doors to potential buyers. By allowing the customization of units, an emotional connection with the project is fostered, making each unit feel unique to the future owner. Additionally, focusing projects on sustainability and quality is a crucial point as environmental awareness takes on increasing prominence. Market research and proper financial planning ensure success in a competitive environment, allowing offers to be adjusted to meet buyers' expectations. Finally, developing unique properties in specific areas guarantees attracting the right audience, even in a saturated market. By implementing these strategies, developers can transform their projects into true sales magnets, making Tulum an even more desirable place to live.